Thinking about opinionated imagery and use of text with image led me straight to look at the work of Barbara Kruger. She addresses a lot of similar issues to the Body Shop's Manifesto,.. those to do with self esteem and self image and the effect of advertising on the image of "perfection" in women. She is one of the most effective artists working with text and image and I think this kind of work really fits the style of opinionated social imagery the Body Shop want for their new campaign.
The image "Memory is your image of perfection" is extremely relevant to my ideas and got me thinking about using a sequence of sentences about image of perfection,.. perhaps leading to the final one about
"Your image of beauty is distorted"
Could use images of distortion,.. perhaps place distorting fair ground mirrors into the streets for the public to interact with.
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