Activate Self Esteem:
At The Body Shop®, we believe each individual is unique and beautiful, regardless of age, skin color, size or background. Our naturally inspired make-up, skin and body care products are created to enhance individual beauty. We will never sell false promises or play on insecurities in order to sell our products. That's why we only create products that do exactly what they say on the label, with no confusing jargon or misleading claims. To us, beauty is a feeling, a natural way of being, where character, self-esteem and humor are freely expressed and celebrated. It's not just about looking beautiful. It's about exuding a vibrant attitude to life. You are beautiful. And we like you just the way you are.
MANIFESTO REPORT:
"it feels a bit too dry, a bit too mainstream. the body shop for me is about being edgy, slightly cocky, and thought provoking. i encourage them to be brave and recapture their edge.”
"the body shop is not against beautiful women but we will refuse to use this single narrow aspect of a person’s characteristics to define all that they are. Our philosophy is that looking good, feeling good and doing good are inextricably linked."
"Confidence in appearance is an important part of self-esteem and we are absolutely committed to helping customers to look and feel their best. We try to use images of people who portray energy and vitality and an attitude to life that celebrates their own style and self worth. We search for the display of spirit and non-conformist beauty rather than an idealised form and we try and avoid using overly thin or young models."
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