http://www.ambientmediauk.com/

Need to consider other media / advertising techniques for the campaign. One idea could be using ambient media like these. Good for attracting public attention. Good ideas involved getting the public involved,.. on the screen or sending in photos to win in the case of the PSP game.

Other possible ideas:

Campaign support items - car stickers.. wrist band?

Promotional item -

Gift - Book of Brand values for sale/ send to clients/ investors

Calendar? images of alternative body images?

Set of cards / photos for collection/ wall

Events / street installations - distortion mirrors? people as part of art/ advertising eg in boxes/ in front of posters... like Damien Hirst's Twins>??? Mirrors/ windows/ interactive eg put head through? "real" woman box?