Saturday 28 November 2009

Search for Ideas




I found these images and thought they were really powerful. I love the idea of using biological diagrams / models / equipment in some way. However not sure how I could convert this into an idea or image that would convey the Body Shop principles.

Could use dissected animals / mice in jars etc as a "not at" The Body Shop type idea but prob too similar to shock tactics used in the past.


TRANSPARENCY

I had an idea based around the principle that the Body Shop have that "We will never sell false promises or play on insecurities in order to sell our products". They claim that their labeling and promotion is all honest and based in fact not fiction. Thinking about how to show this I hit on the word "transparent",.. they wish to appear to be transparent in their labeling,.. their values .. etc. They have nothing to hide.

Could play with images of transparency.. using glass etc. Woman in glass box? Clear packaging?

Could use idea of having nothing to hide.. images of secret places usually hiden.. bedrooms, under bed,.. locked drawers,.. toilets. Perhaps images where wall etc is cut away and we see what is inside. Could show into home etc. Poss use Gregory Crewdson style imagery??


Gregory Crewdson (above)



Transparency??

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